PR-startegy and B-to-B concept for the launch of a very twisted Vodka brand from New Zealand into a very restrictive country - Switzerland - in terms of alcohol advertising. Don't Drink 42 Below, if you want to be cool. It will only get you shit faced!
Client:
42 Below Vodka | New Zealand
Creative input:
Ideation of concept, design & art direction
Agency:
for /DEPARTMENT Zurich