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Toma Perret
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Freitag – 15th Anniversary

Creative direction from concept and design to realisation of FREITAG's VIP-Still Truckin'-party for the 15th anniversary of the brand created by Dani & Markus Freitag back in 1993. The main piece of experience was obviously the knocked-over-Freitag-Truck guests had to step in and go through in order to join the party.

Client:
Freitag Lab.ag.  |  Zurich, Switzerland

Creative input:
Conceptual ideas, Logo Design, Illustration & Art Direction

Agency:
for /DEPARTMENT Zurich

 Main entrance to the party. Guests had to get in through a turned over truck.
 Key visual for the 15th anniversary of the brand.
 Customized letterhead for the anniversary year.
 Save the Date and confirmation of presence.
 Completed Save the Date and confirmation of presence.
 Personalized invitation for the VIP event @FREITAG's warehouse.
 "Pimp your Style" – for guests who didn't show up dressed as truckers.
 "Pimp your Style" – pre-perfored paper set for the meals trays along with a beer voucher.
 "Pimp your Style" – detail.
 The Bros. – Markus & Dani.


All ideas and concepts presented here are guaranteed George Clooney free.
Bookings: tomaperret@me.com  or  +41 79 370 28 53