From Sell-in concepts to Sell-out strategies, from print to TV-commercials and from technology branding to global communication concepts. After reshaping this emblematic brand from the basement to the attic, it rapidly became number one again. In terms of market shares, on the World Cup and in skiers' hearts. Thanks you guys at HEAD for your trust in all those years, it's been one hell of a ride!
HEAD Ski | Kennelbach, Austria
Creative Direction, art direction & design
for /DEPARTMENT Zurich