From Sell-in concepts to Sell-out strategies, from print to TV-commercials and from technology branding to global communication concepts. After reshaping this emblematic brand from the basement to the attic, it rapidly became number one again. In terms of market shares, on the World Cup and in skiers' hearts. Thanks you guys at HEAD for your trust in all those years, it's been one hell of a ride!
Client:
HEAD Ski | Kennelbach, Austria
Creative input:
Creative Direction, art direction & design
Agency:
for /DEPARTMENT Zurich
Creative direction from concept and design to realisation of FREITAG's VIP-Still Truckin'-party for the 15th anniversary of the brand created by Dani & Markus Freitag back in 1993. The main piece of experience was obviously the knocked-over-Freitag-Truck guests had to step in and go through in order to join the party.
Client:
Freitag Lab.ag. | Zurich, Switzerland
Creative input:
Conceptual ideas, Logo Design, Illustration & Art Direction
Agency:
for /DEPARTMENT Zurich
Complete redesign of Switzerland's National Ice Hockey League for it's 100th anniversary. Everything had to be rethought. From corporate identity and brand guidelines down to the visual identity of the Swiss National Team including branded environments and national games' communication.
Client:
Swiss Ice Hockey | Zurich, Switzerland
Creative input:
Logo design, design & art direction
Agency:
for /DEPARTMENT Zurich
From concept & storyboard to art direction, those commercials were the center of HEAD’s B2B sell-in strategies and were also destined to sell-out purposes in the different international markets. Like the brand itself, always athlete driven. Thank you Bode Miller, Aksel Lund Svindal, Lindsey Vonn, Jon Olson and all other skiing legends for your commitment and acting skills. It’s been a blast working with you all guys!
Client:
HEAD Ski | Kennelbach, Austria
Creative input:
Concept & art direction
Agency:
for /DEPARTMENT Zurich
Creation of the visual identity for a new kind of BMX races across the swiss alps. The inspiration was found both in the form of a BMX track as well as in the rocks and the dirt that compose it.
Client:
Trail Master Events | Chandolin, Switzerland
Creative input:
Logo design & art direction
Private client
Ideation and development of an interactive and immersive brand experience showcasing Sony Playstation’s ‘move’ games in a pop-up store in the heart of Zurich's village. We transformed the whole shop into an inspiring studio apartment for everyone to discover Sony Playstation’s world, test their skills, connect with other gamers and have a drink or two during several public events.
Client:
Sony Playstation Europe | Zurich, Switzerland
Creative input:
Concept, Experience, Design & Creative direction
Agency:
for /DEPARTMENT Zurich
Levi's brand elements and iconic products melted down into concept, corporate design, product design and communication design for the brand's european opinion leader program.
Client:
Levi's Europe | Zurich, Switzerland
Creative input:
Product ideation and design, design & art direction
Agency:
for /DEPARTMENT Zurich
Corporate identity and overall communication for Switzerland's bid for the organisation of the XXIV Olympic Winter Games using the mascot of the touristic region of Grison's, the fighting capricorn, the swiss national symbol - the cross - and the olympic colour scheme. The message: Grison enters the competition for Switzerland.
Client:
Verein Olympische Winterspiele Graubünden 2022 | Switzerland
Creative input:
Logo and corporate design, art direction
Agency:
for /DEPARTMENT Zurich
Rebranding of one of the oldest family's Domaine and Vineyard in the spectacular and since 2007 UNESCO-protected region of Lavaux.
Client:
Béat-Louis Bujard Vins | Aran s/ Villette, Switzerland.
Creative input:
Logo Design, Packaging Design, Art & Creative Direction, Programming
Private client
Visual identity and launch communication of a new global streetwear collection for Levi's international market. Cooperation in the creation of the collection's DNA and realization of the lookbooks and presentation trailer.
Client:
Levi's Europe | Zurich, Switzerland
Creative input:
Graphic design and art direction
Agency:
for /DEPARTMENT Zurich
From logo design & corporate identity to POS and communication. Total rebranding of Switzerland's largest and oldest sporting goods retailer. Bye bye ATHLETICUM, hello athleticum!
Client:
Maus Frères S.A. | Geneva, Switzerland
Creative input:
Logo & Corporate Design, Art & Creative Direction
Agency:
for /DEPARTMENT Zurich
Re-design of a global sports brand's icon along with the re-design of the brand's complete corporate identity throughout all of its divisions.The challenge was to re-establish the brand among the other leading sports companies and re-position it as an athlete-driven brand.
Client:
HEAD Sport International | Austria
Creative Input:
Logo design, design & art direction
Agency:
for /DEPARTMENT Zurich
PR-startegy and B-to-B concept for the launch of a very twisted Vodka brand from New Zealand into a very restrictive country - Switzerland - in terms of alcohol advertising. Don't Drink 42 Below, if you want to be cool. It will only get you shit faced!
Client:
42 Below Vodka | New Zealand
Creative input:
Ideation of concept, design & art direction
Agency:
for /DEPARTMENT Zurich
Corporate identity for one of the most finest and certainly the highest situated branch of the infamous Swiss Ski Schools. The developed logo dynamically combines the swiss cross with the stars of the flag of the region of Valais and expresses the exclusive quality of service the school aims at.
Client:
École Suisse de Ski | Chandolin, Switzerland
Creative input:
Logo design, design & art direction
Private client
Ideation, creation, design & communication for a four weeks pop-up store in Paris' district 'Le Marais' to reach the urban cycling community. The iconic 80's model 'Eyeshade' was used to celebrate the brand's roots and heritage.
Visitors could borrow a bike and film their ride through the capital with a fixed GoPro. Their film was then quickly processed and displayed in loops on several screens in the exhibition room.
The output: one user generated exhibition, one wild - and illegal - cycling race across the town, half a dozen of events and parties and a brand entertaining and inspiring a community of opinion leaders during the french Tour de France's summer.
Client:
Oakley Europe | Zurich, Switzerland
Creative input:
Creative Direction, art direction & design
Agency:
for /DEPARTMENT Zurich
Rebranding of the most renowned, and in the meanwhile also very criticized, manufacturer of building isolation supplies. The task was – through design – to help re-position the brand for the next century while reinforcing its immense heritage in architecture and design. Swiss style.
Client:
Eternit Schweiz AG | Niederurnen, Switzerland
Creative Input:
Logo design, design, creative & art direction
Agency:
for /DEPARTMENT Zurich
X-Mas emailing concept with product push, packaging creation and design as well as a donation mechanism. Reinterpretation of FREITAG's fictional character 'Freddy' into a friendly but quite scary Santa.
Client:
Freitag Lab.ag. | Zurich, Switzerland
Creative input:
Concept, design & art direction
Agency:
for /DEPARTMENT Zurich
Reinforcement of the visual identity and corporate language of Mondaine's niche brand 'Luminox'. Development of a global print campaign to re-position and strengthen the brand's roots as a supplier for the Navy SEALs and S.W.A.T. Units.
Nota bene: the developed All Black Model became quickly the best selling watch of the client's portfolio.
Client:
Mondaine Watch Group | Zurich, Switzerland
Creative input:
Concept, product design, creative & art direction
Agency:
for /DEPARTMENT Zurich
Extended corporate identity for Sansibar's little brother 'Bonneville Bar' in Zurich's 'Langstrassen'-district. A corporate identity inspired by the legendary motorcaycle races on the Bonneville Salt Flats in the mountains of Utah. Number Eight wins!
Client:
Bonneville Bar | Zurich, Switzerland
Creative input:
Logo design, typeface design & art direction
Agency:
for /DEPARTMENT Zurich
Creation of a - mainly - print campaign around the company's engagement and sponsorship of Switzerland's football National League. For this campaign, the most likable and most polarizing figures of the league were gathered to promote the brand's Fair Play Trophy awarding the clubs with the cleanest and fairest game.
Client:
Axpo Power AG | Baden, Switzerland
Creative input:
Art direction & design
Agency:
for /DEPARTMENT Zurich
Fundraising campaign for Worldvision Swizerland. Goal of the campaign was to rise the awareness of the young citizen towards child poverty and encourage them to sponsor a child and his family through their program 'Patenschaft 25'. A friend request you can't reject!
Client:
World Vision Schweiz | Dübendorf Switzerland
Creative input:
Creative direction, art direction & design
Agency:
for /DEPARTMENT Zurich
Corporate identity for one of the most interesting challenges for the America's Cup. The 'Carbon Challenge' project was all about developing processes to win one of the most prestigious sport trophies with a neutral carbon footprint. Unfortunately the rather unreasonable fight between Alinghi and Oracle buried any hope of joining the competition.
Client:
Carbon Challenge Syndicate | Germany
Creative input:
Design & art direction
Agency:
for /DEPARTMENT Zurich
Corporate identity for a wood construction company based in one of the most unique valley of the region of Valais in Switzerland. The business owner is originally a logger who turned contractor.
Client:
Cédric Donzé | St. Luc, Switzerland
Creative input:
Logo design, design & art direction
Private client
Visual identity and launch communication for a new streetwear capsule collection for Oakley's urban clientele. Realization of the lookbooks, direction of shooting and online presentation trailer.
Client:
Oakley Europe | Zurich, Switzerland
Creative input:
Corporate design, design & art direction
Agency:
for /DEPARTMENT Zurich
