Reinforcement of the visual identity and corporate language of Mondaine's niche brand 'Luminox'. Development of a global print campaign to re-position and strengthen the brand's roots as a supplier for the Navy SEALs and S.W.A.T. Units.
Nota bene: the developed All Black Model became quickly the best selling watch of the client's portfolio.
Mondaine Watch Group | Zurich, Switzerland
Concept, product design & art direction
for /DEPARTMENT Zurich