Ideation, creation, design & communication for a four weeks pop-up store in Paris' district 'Le Marais' to reach the urban cycling community. The iconic 80's model 'Eyeshade' was used to celebrate the brand's roots and heritage. The output: one user generated exhibition, one wild - and illegal - cycling race across the town, half a dozen of events and parties and a brand entertaining and inspiring a community of opinion leaders during the french Tour de France's summer.
Oakley Europe | Zurich, Switzerland
Creative Direction, art direction & design
for /DEPARTMENT Zurich