Ideation and development of an interactive and immersive brand experience showcasing Sony Playstation’s ‘move’ games in a pop-up store in the heart of Zurich's village. We transformed the whole shop into an inspiring studio apartment for everyone to discover Sony Playstation’s world, test their skills, connect with other gamers and have a drink or two during several public events.
Client:
Sony Playstation Europe | Zurich, Switzerland
Creative input:
Concept, Experience, Design & Creative direction
Agency:
for /DEPARTMENT Zurich